Founded in 1992 by Mark Norton Jr., Liquid Assets Beverage Supply was born from a dream—and a daiquiri. After growing up in the frozen drink capital of the world, New Orleans, Mark brought his passion for bold flavors and fast-paced service to Las Vegas. Starting from his apartment garage, he set out to build a beverage supply company rooted in one simple idea: deliver the best, and demand nothing less.

Today, Liquid Assets is a trusted provider of frozen beverage mixes, Dole® Soft Serve, and commercial equipment to some of the most iconic resorts, restaurants, and entertainment venues in Las Vegas and beyond. From pools and buffets to bars and grab-and-go stations, we support the city’s fastest-moving operations with high-quality products and reliable service.

🧃 What We Do

We supply:

• Frozen Beverage Mixes – Including classic daiquiris, margaritas, and innovative seasonal flavors

• Dole® Soft Serve – Vegan, gluten-free, dairy-free frozen fruit flavors with massive guest appeal

• Equipment Sales & Service – Certified providers of Stoelting, BUNN, and Frosty Factory machines

• Full-Service Support – Installation, maintenance, emergency repairs, and operator training

🛠️ What Sets Us Apart

• ✅ Locally Owned & Operated – Proudly based in Las Vegas for over 30 years

• ✅ Trusted by Major Brands – Partnered with MGM Resorts, Caesars Entertainment, Station Casinos, and more

• ✅ Certified Equipment Experts – The only Frosty Factory warranty service provider in town

• ✅ Hands-On Service – We don’t just deliver—we support, train, and troubleshoot

• ✅ Flavor Obsessed – We help you build menus that move fast and taste amazing